How to Post a Video on Pinterest and Why Cats Love Watching Them

Posting a video on Pinterest can be a game-changer for your social media strategy, especially if you’re looking to engage your audience in a more dynamic way. But before we dive into the nitty-gritty of how to do it, let’s take a moment to ponder why cats seem to be so fascinated by videos on Pinterest. Is it the movement, the colors, or perhaps the sheer unpredictability of what might appear next? Whatever the reason, one thing is clear: videos are a powerful tool on Pinterest, and mastering how to post them can significantly boost your online presence.

Step 1: Create a Pinterest Business Account

Before you can post a video on Pinterest, you need to have a Pinterest account. If you’re serious about using Pinterest for business, it’s highly recommended to create a Pinterest Business Account. This type of account gives you access to analytics, ads, and other features that can help you grow your brand.

Why a Business Account?

• Analytics: Track how your pins are performing.
• Ads: Promote your pins to reach a larger audience.
• Rich Pins: Automatically pull metadata from your website to make your pins more informative.

Step 2: Prepare Your Video

Not all videos are created equal. To make your video stand out on Pinterest, you need to ensure it’s optimized for the platform.

Video Specifications

• Aspect Ratio: Pinterest recommends a 2:3 aspect ratio (e.g., 1000x1500 pixels).
• Length: Videos can be up to 15 minutes long, but shorter videos (under 1 minute) tend to perform better.
• File Size: Keep it under 2GB.
• Format: MP4 or MOV files are preferred.

Content Tips

• Engaging Thumbnails: Choose a thumbnail that grabs attention.
• Clear Call-to-Action: Encourage viewers to take action, whether it’s visiting your website or saving the pin.
• High-Quality: Ensure your video is high-resolution and visually appealing.

Step 3: Upload Your Video

Now that your video is ready, it’s time to upload it to Pinterest.

How to Upload

1. Log in to Your Pinterest Account: Go to Pinterest.com and log in to your business account.
2. Click the “+” Icon: This is the “Create Pin” button located at the top-right corner of the screen.
3. Upload Your Video: Click on the “Upload” button and select your video file.
4. Add Details: Fill in the title, description, and destination link. Make sure to use relevant keywords to improve discoverability.
5. Choose a Board: Select the board where you want to pin your video. If you don’t have a relevant board, create a new one.
6. Publish: Click the “Publish” button, and your video will be live on Pinterest.

Step 4: Optimize for SEO

Pinterest is a search engine, so optimizing your video for SEO is crucial.

SEO Tips

• Keywords: Use relevant keywords in your title, description, and board name.
• Hashtags: Add up to 20 hashtags to increase visibility.
• Rich Pins: Enable Rich Pins to automatically pull metadata from your website, making your pins more informative.

Step 5: Promote Your Video

Once your video is live, don’t just sit back and wait for views to roll in. Actively promote it to maximize its reach.

Promotion Strategies

• Pin It to Multiple Boards: Share your video across different boards to reach a wider audience.
• Use Pinterest Ads: Promote your video using Pinterest Ads to target specific demographics.
• Share on Other Platforms: Share your Pinterest video on other social media platforms like Instagram, Facebook, and Twitter.

Step 6: Analyze Performance

After your video has been up for a while, it’s important to analyze its performance to understand what worked and what didn’t.

Metrics to Track

• Impressions: How many times your video was seen.
• Saves: How many people saved your video to their boards.
• Clicks: How many people clicked through to your website.
• Engagement: Likes, comments, and shares.

Tools for Analysis

• Pinterest Analytics: Use Pinterest’s built-in analytics tool to track performance.
• Google Analytics: Track traffic from Pinterest to your website.

Why Cats Love Watching Pinterest Videos

Now, let’s circle back to our initial musing: why do cats love watching Pinterest videos? While we may never know for sure, one theory is that the fast-paced, colorful nature of Pinterest videos captures their attention in a way that static images simply can’t. Plus, the unpredictability of what might appear next keeps them on their toes—literally.

Possible Reasons

• Movement: Cats are naturally drawn to movement, and videos provide plenty of it.
• Colors: The vibrant colors in Pinterest videos can be visually stimulating for cats.
• Sound: While Pinterest videos are often muted by default, the occasional sound can pique a cat’s interest.

Related Q&A

Q1: Can I post a video on Pinterest from my phone?

A: Yes, you can post a video on Pinterest from your phone using the Pinterest app. The process is similar to uploading from a desktop.

Q2: How long can a Pinterest video be?

A: Pinterest videos can be up to 15 minutes long, but shorter videos (under 1 minute) tend to perform better.

Q3: Do I need a business account to post videos on Pinterest?

A: No, you can post videos with a personal account, but a business account offers additional features like analytics and ads.

Q4: Can I edit a video after posting it on Pinterest?

A: No, once a video is posted on Pinterest, you cannot edit it. You would need to delete the pin and re-upload the edited video.

Q5: How do I make my Pinterest video go viral?

A: While there’s no guaranteed way to make a video go viral, optimizing for SEO, using engaging thumbnails, and promoting your video across multiple platforms can increase its chances of being seen by a larger audience.

By following these steps and tips, you’ll be well on your way to mastering how to post a video on Pinterest. And who knows? Maybe your video will even capture the attention of a curious cat or two.